VLOG 143 – Don’t Be The Advert
I’ve been looking at successful brands and what makes them great and one of the things that, one of the brands that came up was Red Bull and they’ve done amazing things.
They’ve penetrated markets that people thought were impossible to break like the USA soft drinks market which is dominated by Coke and Pepsi.
They’ve got some good inroads in the USA.
And when you look at their branding you look at things like Red Bull Racing you look at things like the exports and sponsoring and the ambassador model that they’ve gone down.
They took an approach and studying them.
It’s clear that they decided that they don’t want to just advertise on the car. They want to own the car.
They don’t just want to pay, they want to be a part of it and the phrase that was used to describe Red Bull and I think it was there CEO said “We don’t want to be the advert. We want to be the show”.
We don’t want to be the advert. We want to be the show, and just think about that for a second, think but you compare it to like Branson and his stunts that he’s pulled a similar sort of mentality of I want to be the show.
I’m not just paying for an advert and putting money in that brand or that pocket.
I want to be the show and it gets more engagement.
It fosters a greater love of that brand if we do it like that.
So what can you do in your business, in your brand, to not just be the advert but be the show is it doing cool events.
Is it partnering with fantastic companies to enable their people to experience things in that way❓
What can you do to move from advertising to being the show❓
I’ll leave it with you.
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