VLOG 213 | Fix the bucket before you add more water
🔵 I’ve been working with a company and looking at the marketing. And one of the things that they came to me for was lead generation.
They want more leads and what leads are, is there are more things coming into the bucket. And then you do the thing that you do, you are a PT you’re a gym, you’re a plumber or whatever and that’s what that happens there.
Well, what if the bucket has got loads of holes in it❓
And so you keep topping it up, but it keeps draining.
First thing to fix before lead generation is the holes in the bucket.
So you deliver a really good service, you deliver a transformational genuinely great product you know what happens, the leads come automatically off the back of that❗️
Yes, you can accelerate that. Yes, you can do all of those things.
But if you have a leaky bucket, you are not going to fix that by pouring in more leads❗️ 🔵
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