VLOG 266 | Marketing needs to be a campaign not a blast…
🔷One email, one social media, one Facebook ad is not enough.
We’ve got to view advertising and indeed marketing, as a campaign and not a blast.
Sending one email a month, one email a quarter, one social media post whatever it may be. That’s not a campaign. That’s a blast.
A story to illustrate this, in the gym that I go to they are sponsored or they’re supported by Audi. There is an Audi A1 parked on the corner and over the last three or four months.
I’ve been driving past this Audi A1 and guess what, over the last three or four months it’s got progressively more attractive to the point that I’m now saying to my wife, that would be a good car.
That would be great for our kids, that would be this, that would be that.
It’s because that’s a campaign every day. I’m seeing that car constantly.
Same with your emails, same with your social media, same with your advertising campaigns make it a campaign not a blast, be consistent❗️🔷
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