VLOG #98 – The Story Of Nike
The story of Phil Knight the founder of Nike is a fantastic book, because it charts the early days of Nike where he actually started off importing Tiger shoes.
He had to beg steal and borrow to bring in shipments of these shoes.
He put his trainers on athletes that were running and that’s how he got the buy-in. So he was a pioneer of early influencer marketing something that we see a lot these days.
There came a point where there was a divide he fell out with the suppliers and he went and got his own trainers made.
And basically forged forward with Nike and ultimately that may never have happened if the Japanese manufacturers and companies that he was dealing with had been more trusting in Phil.
We see Nike is an absolute Global Behemoth now. And it’s really easy to think that we’ll never do that.
We have no desire to do that. And maybe it’s impossible to do that.
But back in the 60s and 70s, it was Phil Knight begging and borrowing. Gearing and leveraging until he could not get a dollar more, he put his neck on the line.
So wherever you are in your business wherever you are on your personal journey never rule out the fact that you could be the Nike of the industry that you’re in.
Don’t be afraid to put your neck on the line just like Phil Knight did!
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