🔵Everyone talks about online marketing, digital marketing.
Let’s just go back a second and think about direct mail. Direct mail is such a good way to communicate with your audience because not many people are doing it.
And if you do something that is not some boring vanilla envelope with a typed letter, you either hand write your letters or you send lumpy mail where it’s something that’s a bit different and unique bright coloured envelope.
You’ve got a great, great chance of reaching the decision makers in your market.
So if you want to work with schools, head teachers, head of PE bursar’s etc.
They’re the people that are going to respond to that. So go and send them some lumpy mail if you want to work with executives and directors.
They’re so busy send them something Innovative, something lumpy that relates to your service and you will get through to those people in a much more regular consistent manner.
Don’t be afraid to try something unique and different❗️🔵