VLOG 215 | Forget volume think high quality high price when you’re first starting out…
🔵 So if you look at Tesla 🚗. What they did was they went out and created their first car which was actually quite a high value car, now all Tesla’s as we know are quite expensive, but they have a value proposition with the energy savings etc.
The first car was like in the 60, 70, 80K and then if you wanted the ludicrous mode, it’s 90, 100, 120K and that’s pounds.
So that’s not an affordable car for most people.
But what they did was and Elon Musk admitted this he said, they needed to create the cash flow in a lower volume to fund the next car.
That’s a really smart strategy❗️
Instead of going out there and trying to deliver a low priced but high-volume program, go out there and find 10, 20, 30 clients & deliver exceptional quality at a high price, then you can diversify❗️🔵
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