🔷One of the things that we need to do in our marketing is actually educate people as to how much things cost.
If people don’t know the price of something, the value of something, then they invent their own price. They put their own value on this.
So we’ve got to educate people as to how much things cost. You see designer brands, luxury brands do this all the time and you’re not going to get the sale like that every single time, but don’t just give up actually educate people as to how much things cost.
Business coaches is one of the main ones that this relates to for me. People are surprised when it’s a £1,000 / £2,000 / £3,000 a month for coaching and support.
But when you look at the value that it brings, the return on investment and who you’re bringing in to do that work with then of course, it’s going to be worth that much.
So we’ve got to educate people as to what things cost for our services and our products❗️🔷
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