🔵Strategy and tactics are two words that are used interchangeably, but they are absolutely different.
Very often in marketing. What we actually are using is a is a load of different tactics. We’re doing some email marketing. We’re doing some Facebook ads. We’re doing some events. We doing some expo’s, we’re flyering whatever it may be.
Those are tactics to generate leads.
But what is the strategy that you’re employing❓
Is it that you need a hundred clients and £X to get your revenue targets or your impact and income targets❓ Is it that you’re going to go on to an online model and you’re going to utilise that strategy.
Strategy always comes before tactics.
We need to have that objective before we think about the strategy and then the tactics. The only way that doesn’t happen is if we’re literally trying something just to see what the response rates are in which case we can use a tactic first❗️🔵
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