I’ve been looking at successful brands and what makes them great and one of the things that, one of the brands that came up was Red Bull and they’ve done amazing things.
They’ve penetrated markets that people thought were impossible to break like the USA soft drinks market which is dominated by Coke and Pepsi.
They’ve got some good inroads in the USA.
And when you look at their branding you look at things like Red Bull Racing you look at things like the exports and sponsoring and the ambassador model that they’ve gone down.
They took an approach and studying them.
It’s clear that they decided that they don’t want to just advertise on the car. They want to own the car.
They don’t just want to pay, they want to be a part of it and the phrase that was used to describe Red Bull and I think it was there CEO said